Swift — non-baseball vertical pages

Seven pages for the #lutiq538 test: pickleball, basketball, golf (two concepts each) plus an improved version of Trevor's pickleball page. One conversion goal on every page: Book a free demo → runswiftapp.com/demo/book with attribution passthrough. Evidence and claims: EVIDENCE.md; concepts: BRIEFS.md. Trevor's original: trevor-pickleball.html.

Not yet uploaded. These are local drafts. When queueing to Lutiq, apply Swift's brand feature taxonomy (read via get_brand_context) — pages carry a page-concept block ready for tagging.

Pickleball

Trevor named pickleball, basketball and golf on 2026-09-10 · #lutiq538

P1Dead court hours, filled · utilization math, day-part pricing, DUPR-banded open play, waitlists · light data-led editorial · SFIA / USA Pickleball cited

P2Switch off legacy software · comparison / truth-lab vs CourtReserve, EZFacility, Mindbody · dark · documented operator complaints + free migration

Basketball

B1The 6 p.m. scramble, ended · before/after shift narrative · warm editorial · Capital Courts (basketball) 10–15 hrs/week proof

B2Courts that run themselves · revenue systems (prepaid rentals, memberships, camps, trainer payroll) · product-dashboard hero · SFIA / Project Play cited

Golf

G1Win winter before it starts · seasonal urgency (Nov–Apr ≈50% vs summer ≈23% utilization) · leagues, day-part pricing, hour banks · deep-green editorial · NGF cited

G2The 10 p.m. bay · unstaffed hours: prepay, reminder automation, membership hour banks, door access · night-mode · 16.3% cancellation study cited

Trevor's page — improved

T1Trevor's pickleball sales page, improved · same identity and voice · mobile-first reflow, proof in first viewport, half the length, verified roster, cited market stats, JSON-LD, sticky CTA, attribution passthrough

SRCTrevor's original (for comparison) · as shared in #lutiq538 on 2026-09-10 · 459 KB self-contained, desktop-first